Presented at the '4th International Conference on Semiotics and Visual Communication' in Cyprus my latest research using semitoics to discover racism in ads #mexico. Link here
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Carl has just published two new articles in the Royal College of Art Journal ITINERANT SPACE https://itinerant-space.co.uk/issue/issue-1-pilot/?issue_keyword=communication. Just scroll down and look for the name Carl W. Jones
Carl was guest speaker at the University of Miami’s School of Communication, where he spoke on ‘Semiotics as applied to popular culture’ to MA and PhDc students. Everything was great except the time 11pm in 🇬🇧 and 6pm in 🇺🇸 😪 But he still stayed awake!!! Thanks Sunny for the invite 👍🏻 #semiosis #advertising Carl was speaking at the Michigan State University in the College of Communication Arts and Sciences to the ‘Visual Storytelling in Kenya’ course about “Racism & Classism in Mexican Advertising: The case for decolonizing” . He said 'What a smart bunch of students and staff. Thanks for the opportunity" #msu #advertising #racism #mexico In St Petersburg Florida on Thursday March 24th 2022 Carl spoke on 'Racism & Classism in Mexican Advertising: The case for decolonizing' as part of a panel. This pre-conference began the American Academy of Advertising yearly conference bring together ad scholars to present their latest research to their academic peers and ad practitioners . #adscholar #adscholar2022
🇲🇽 Felicitaciones a @gabywalls y a su equipo Círculo Creativo de México por una excelente entrega de premios en TV Azteca . Pude verlo aquí en Londres en vivo a través de Facebook Live. Gran discurso de aceptación de Yuri Alvarado y felicidades a todos los que ganaron, incluido Hector Fernandez Maldonado Luis Enríquez Madruga por ser la agencia ganadora del año... y Juan Carlos Tapia Publicis mx Diego Wallach for #seguimoshablando .. Ojalá hubiera estado allí... #CDO31 🇬🇧 🇨🇦 Congratulations to Gaby and her team @circulocreativomx for an excellent award ceremony at TV Azteca. I was able to see it here in London live via Facebook Live. Great acceptance speech from Yuri Alvarado and congratulations to everyone who won including Hector Fernandez MaldonadoVMLY&R for being the winning agency of the year... and PublicisMX Juan Carlos Tapia Diego Wallach for #seguimoshablando I wish I had been there... #cdo31 Carl is an invited judge for the PHNX Awards 2022 by @adforum #advertising #judge #international @UniWestminster @RCAvisualcomm @UoW_CAMRI www.adforum.com/torch/phnx-2022
Listen here: youtu.be/4clFdXayY3I
On Dec 23rd BBC Radio’s Jeanette Kwakye quizzed CAMRI scholar and Snr. Lecturer of PR & Advertising Carl W. Jones, by asking “How does advertising shape Christmas?” Jones point out that: “Christmas has been evolving from being a Christian holiday to one that consumers from any religion can participate in by giving gifts. In the middle of the last century UK advertising presented only white families sat next to a Christmas tree, and now in ads we see people from many different backgrounds and ethnicities. Topics discussed through the fast-moving interview included: a brief history of branded Christmas messaging, John Lewis advertising, and how different countries celebrate the season through TV ads. Carl concluded that “Television is still king for Christmas advertising even though new technologies are being invented and compete for media investment. Consumers need to think of TV as not only the large screen in the living room that mum and dad watch. TV is also looked at by many young people on portable electronic devices such as tablets or mobile phones. However, when asked many young people don’t consider seeing a program such as Love Island on a portable device to be ‘watching TV,’ but they indeed are. That is why advertisers place such importance on the ‘moving image’ and ‘content creation’ in general. #advertising @pradvuow @uow_camri @bbcradiolondon #christmas Great pleasure speaking on #Diversity & #inclusion to UG students studying #advertising. The creative Industries future is in good hands based on the conversations we had today!
Special thanks to 'Hat Collective' powered by 'History of Advertising Trust' for the opportunity. This type of conversation needs to be had by all ad agencies👍 LINK to virtual talk recorded gis here: youtu.be/lV9j68jNWtI |
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