The run up to February 14 is a good time for selling certain products. And alongside the jewellery and flowers, advertisers also try to sell us something broader: a notion of what we should consider romantic.
This might involve an idyllic and perfectly filmed holiday destination, or the casting of a glamorous Hollywood star to represent a particular perfume. For research has shown that advertising can shape our expectations of what love should look like – from the perfect partner to the things we should buy for them.
It’s become a familiar tactic for all kinds of advertising. And it fits with an idea explored by the French literary theorist Roland Barthes in his 1957 collection of essays, Mythologies: that if a message is repeated enough, it becomes true.
theconversation.com/the-romantic-advertising-tricks-that-give-you-unrealistic-expectations-of-love-249672
This might involve an idyllic and perfectly filmed holiday destination, or the casting of a glamorous Hollywood star to represent a particular perfume. For research has shown that advertising can shape our expectations of what love should look like – from the perfect partner to the things we should buy for them.
It’s become a familiar tactic for all kinds of advertising. And it fits with an idea explored by the French literary theorist Roland Barthes in his 1957 collection of essays, Mythologies: that if a message is repeated enough, it becomes true.
theconversation.com/the-romantic-advertising-tricks-that-give-you-unrealistic-expectations-of-love-249672
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