On June 28th the book ‘Semiotics and Visual Communication IV: Myths of Today’ was published featuring his chapter titled “Decoding myth-making through Semiotics in order to decolonise advertising” where Jones demonstrates how Mexican advertising was appropriated by the ruling class to support a light-skinned superiority myth maintaining the same power relations for over 500 years.
Carl is Senior Lecturer in Digital Media, and Film, and is also an Executive Committee Member 2019-2024 representing Great Britain of the IASS International Association of Semiotic Studies.
FOR MORE INFO VIST HERE:
camri.ac.uk/blog/2024/07/21/carl-w-jones-speaks-at-global-semiotic-conference-on-removing-the-other-from-mexican-advertising-and-publishes-a-book-chapter-on-myth-making-wit/