to read the full article click here: camri.ac.uk/blog/2024/12/11/carl-jones-discusses-semiological-guerilla-warfare-with-latin-american-studies-at-westminster/?mc_cid=32c060706a&mc_eid=76e562d009

tThis Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost sales. 
One approach to understanding how these adverts work is by using a framework designed by the social psychologist William McGuire.  

​Text continues here.......  
theconversation.com/christmas-adverts-decoding-the-trusted-formula-used-to-pull-on-consumers-heart-strings-245487

​On December 5th  Carl W. Jones presented results of his research within Mexico at a Latin American Studies At Westminster (LASAW) event held at the Regent Street campus. 
LASAW held their first seminar of the 2024-25 series with Carl W. Jones discussing how encoding advertising messaging with semiotic signs & codes can generate conversations on social and mass media which can later be decoded to reveal solutions to greater diversity in one of Mexico’s largest culture industries. The title of his talk was  “Manufacturing signs as part of a Semiological Guerrilla Warfare Approach to Challenge Colonial Thinking in Mexican Advertising.”
 
Latin American Studies At Westminster (LASAW) is made up of staff and students interested in Latin American Studies in any form. LASAW holds seminars and events where research is shared and discussed  between members . If you would like more information please contact Liz Harvey-Kattou at [email protected] , or Carl Jones at [email protected]
 
More info at https://x.com/Lasaw
 
Keywords: semiotics, advertising, Latin America,. Diversity. Decolonisation.