International Association for Semiotic Studies (IASS) is holding it's annual meeting at the New Bulgarian University in Sofia, Bulgaria, during 16 - 20th of September 2014. The title of the global conference is: New Semiotics, Between Tradition and Innovation.
The title of my paper is "Advertising tools & techniques appropriated to construct the Global brand Mr. Clean" and it was invited to be part of a roundtable on the new field of Marketing Semiotics. It was presented Sept 20th.
The title of my paper is "Advertising tools & techniques appropriated to construct the Global brand Mr. Clean" and it was invited to be part of a roundtable on the new field of Marketing Semiotics. It was presented Sept 20th.
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