Better yet, the gambits match the theme of "A Complete Unknown," which covers a controversial period in Dylan's career in the 1960s when he switched from acoustic to electric guitar and took a gamble on a new sound; Chalamet is similarly walking an unorthadorx path as a young star."
Link to full article https://www.businessinsider.com/timothee-chalamet-snl-oscar-awards-guerrilla-marketing-campaign-lime-bike-2025-1