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Carl is an invited judge for the PHNX Awards 2022 by @adforum #advertising #judge #international @UniWestminster @RCAvisualcomm @UoW_CAMRI www.adforum.com/torch/phnx-2022  Listen here: youtu.be/4clFdXayY3I On Dec 23rd BBC Radio’s Jeanette Kwakye quizzed CAMRI scholar and Snr. Lecturer of PR & Advertising Carl W. Jones, by asking “How does advertising shape Christmas?” Jones point out that: “Christmas has been evolving from being a Christian holiday to one that consumers from any religion can participate in by giving gifts. In the middle of the last century UK advertising presented only white families sat next to a Christmas tree, and now in ads we see people from many different backgrounds and ethnicities. Topics discussed through the fast-moving interview included: a brief history of branded Christmas messaging, John Lewis advertising, and how different countries celebrate the season through TV ads. Carl concluded that “Television is still king for Christmas advertising even though new technologies are being invented and compete for media investment. Consumers need to think of TV as not only the large screen in the living room that mum and dad watch. TV is also looked at by many young people on portable electronic devices such as tablets or mobile phones. However, when asked many young people don’t consider seeing a program such as Love Island on a portable device to be ‘watching TV,’ but they indeed are. That is why advertisers place such importance on the ‘moving image’ and ‘content creation’ in general. #advertising @pradvuow @uow_camri @bbcradiolondon #christmas   Great pleasure speaking on #Diversity & #inclusion to UG students studying #advertising. The creative Industries future is in good hands based on the conversations we had today! Special thanks to 'Hat Collective' powered by 'History of Advertising Trust' for the opportunity. This type of conversation needs to be had by all ad agencies👍 LINK to virtual talk recorded gis here: youtu.be/lV9j68jNWtI  Sign up for my next UK event where we ask "Is advertising racist? Importance of Diversity & Inclusion in advertising" sponsored by HAT Collective and History of Advertising Trust #advertising #diversity to get tickets click here  A great pleasure to talk Liverpool John Moores University about personal branding and El Crayolas work linked to racism and decolonisation, how they relate to #Design and #Advertising #semiotics #branding #thankyou for the invite Javier Pareda   On Saturday September 25th scholar Carl Jones presented his semiotic research methods at the Second International meeting of Young & Early Career semioticians IASS-AIS as part of the X International Congress of Semiotics of Colombia ASC, and the Colloquium 30 Years Master in Semiotics UIS.
Jones focussed on two research methods, one of Visual Social Semiotics and the second is Content Analysis. Inorder to explore the ‘Visual representations of the power relationships in Mexico’s political economy as expressed in 2D advertising’ and how these relationships can be resisted through analysis of secondary messaging and further regulation. Jones concludes that “the power representations that are presented through 2D advertising is the cultivated myth of the light-skinned ruling class. This translated into advertising that features light skinned actors, creating a myth that white is better, and therefore aspirational to consumers. Leading to the discussion on why advertising needs to be decolonized”. The Senior Lecturer of PR and Advertising at the School of Media and Communication was part of a panel called SEMIOTICS, MARKETING AND ADVERTISING. The conference runs on Saturdays in September and early October and the full programme can be seen here https://www.canva.com/design/DAEmepaWbBA/4D32I100f5H2jCgcnMbJvg/view?utm_content=DAEmepaWbBA&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&fbclid=IwAR0qIyUZ6EAHUKDvHjUnPmDP98dPhe6_YER_e_NyTyIIysOLTYsT7tZ05RA Carl Jones es un maravilloso artista visual, director de arte, director creativo internacional ganador de innumerables premios, profesor e investigador de la Westiminister´s communication and media research institute y uno de los personajes más creativos que han pasado por este programa. YOUTUBE: https://www.youtube.com/watch?v=XT-iK68MT1s&t=1s SPOTIFY:https://open.spotify.com/episode/6KYO2jmfeHPdanj0aFX1Mi?si=d25e3d0ad65544bc&fbclid=IwAR3-iWYInaahoHRBEisX1nT0N44M7-q49qqRB3KWCt8dtR_V-ba17k5K4Ec&nd=1   University of Westminster Senior Lecturer, and CAMRI Scholar, Carl W. Jones has written an article for the Mexican Zapatista freedom movement ‘Camino al Andar’ exploring the causes of racism and classism in Mexico. The article form part of Camino al Andar’s response to the Mexican government’s refusal to provide passports to some members of the Zapatista delegation who aimed to travel to Europe to attend meetings that mark the 500th anniversary of the 1519-1521 conquest of Mexico. The refusal of passports is seen by many as being an attack on the individuals indigenous status.
LINK TO ARTICLE here  During the podcast interview, Jones said that American advertising needs to be more diverse in order to not discriminate, drawing upon his PhD research on decolonising advertising.
In the interview, he said: “White people lived in a communication media bubble, and black people lived in their bubble that was controlled, it is like a media apartheid. I think social media is a democratising media and allows people to broadcast their voice, and cross over to different platforms, or in other words, to different bubbles. What social media has done is give [people] a platform to be heard.” read more here: https://www.westminster.ac.uk/news/carl-jones-for-loud-and-clear-podcast-about-diversity-inclusion-and-the-decolonisation-of-advertising |
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