On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ speak to Carl Jones about his PhD research into Decolonising Advertising. Carl is an advertising creative that has shared his talent in Canada, Mexico & Europe and is on a mission to decolonize advertising. The podcast speaks of the power of advertising and the process of bringing ideas to life. This is done by analysing how ad agencies operate today within an ever-evolving ecosystem that fights to bring the story of brands to consumers.
The interview also covers the advertising business model, the technology transformation, and the movement of speaking up and taking action in the US and Mexico markets.
Podcast is available here:
Carl teaches PR & Advertising at the University of Westminster in London UK.