During a podcast interview in Dallas, Texas, researcher Carl Jones insists that American Advertising needs to be more diverse inorder not to discriminate. But how?

Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. 
On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ speak to Carl Jones about his PhD research into Decolonising Advertising. Carl is an advertising creative that has shared his talent in Canada, Mexico & Europe and is on a mission to decolonize advertising. The podcast speaks of the power of advertising and the process of bringing ideas to life. This is done by analysing how ad agencies operate today within an ever-evolving ecosystem that fights to bring the story of brands to consumers. 
The interview also covers the advertising business model, the technology transformation, and the movement of speaking up and taking action in the US and Mexico markets.
#LoudAndClear
 
Podcast is available here: 
Spotify: https://open.spotify.com/episode/3F2yFBD7k0seA0XzvBUEE3?si=HLVb0g4mTtegDG2y9DSkGw&dl_branch=1
 
Apple: https://podcasts.apple.com/us/podcast/carl-jones-talks-diversity-equity-inclusion-decolonization/id1459256614?i=1000526554301​


​Carl teaches PR & Advertising at the University of Westminster in London UK.