tThis Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost sales.
One approach to understanding how these adverts work is by using a framework designed by the social psychologist William McGuire.
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theconversation.com/christmas-adverts-decoding-the-trusted-formula-used-to-pull-on-consumers-heart-strings-245487
One approach to understanding how these adverts work is by using a framework designed by the social psychologist William McGuire.
Text continues here.......
theconversation.com/christmas-adverts-decoding-the-trusted-formula-used-to-pull-on-consumers-heart-strings-245487
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