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Emergent Media** Los nuevos medios |
Client: Grey Canada
Media: Desktop app, Mobile app for iPhone & Android
Awards: Art Design Club Canada ADCC, Tomorrow awards, FWA app of the day, and others.
The app's release was reported on over 100 blogs and web sites when released, generating hundreds of thousands of dollars in earned media.
*World’s first Global Moodclock, concept created by Carl Jones and worked on in house @Greycanada
Media: Desktop app, Mobile app for iPhone & Android
Awards: Art Design Club Canada ADCC, Tomorrow awards, FWA app of the day, and others.
The app's release was reported on over 100 blogs and web sites when released, generating hundreds of thousands of dollars in earned media.
*World’s first Global Moodclock, concept created by Carl Jones and worked on in house @Greycanada
Client: GSK
Agency: Grey Canada
Product: ISO Active Sensodyne toothpaste
Media: Guerrilla tactical campaign appropriating viral video, PR techniques and blogs.
Awards: ADCC. GSK campaign of the year.
*Nuit Blanche all night arts festival. Canada’s Largest branded 3D mapping projection was created for G.S.K's Sensodyne toothpaste launch.
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Agency: Grey Canada
Product: ISO Active Sensodyne toothpaste
Media: Guerrilla tactical campaign appropriating viral video, PR techniques and blogs.
Awards: ADCC. GSK campaign of the year.
*Nuit Blanche all night arts festival. Canada’s Largest branded 3D mapping projection was created for G.S.K's Sensodyne toothpaste launch.
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Client: BlackBerry
Agency: Grey Canada Product: BBM (BlackBerryMessenger) Media: Avatar creator app |
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Client: Energizer
Agency: Grey Canada
Product: Playtex Tampons
Media: Facebook page. Viral. Social media app.
Agency: Grey Canada
Product: Playtex Tampons
Media: Facebook page. Viral. Social media app.
Client: Energizer
Agency: Grey Canada
Product: Playtex
Medium: Web page
Objective: Playtex, a maker of infant care products, re-launched its online community called Mommyville that caters to new and expectant mothers. With a focus on information rather than products.
*Please note that current page reflects the original structure/creative, however there have been changes to design elements .
http://mommyville.ca/Home.aspx
Agency: Grey Canada
Product: Playtex
Medium: Web page
Objective: Playtex, a maker of infant care products, re-launched its online community called Mommyville that caters to new and expectant mothers. With a focus on information rather than products.
*Please note that current page reflects the original structure/creative, however there have been changes to design elements .
http://mommyville.ca/Home.aspx
Client: A Roof For My Country (ARFMC)
Agency: Y&R
Title: Sexy girl Vs. Volunteer from A Roof For My Country
Medium: Viral Video. Facebook and other social media.
Objective: To create awareness for a fundraising drive, from a Latin American organization that builds wooden homes for people who live on the streets.
Solution: There was no money to buy media, so a Facebook group for ARFMC was formed inviting Mexicans to join the page. Through donated time and energy, four videos were shot and distributed virally through social media. Enough money was raised to construct 100 homes.
**Creative Director on work shown.
Agency: Y&R
Title: Sexy girl Vs. Volunteer from A Roof For My Country
Medium: Viral Video. Facebook and other social media.
Objective: To create awareness for a fundraising drive, from a Latin American organization that builds wooden homes for people who live on the streets.
Solution: There was no money to buy media, so a Facebook group for ARFMC was formed inviting Mexicans to join the page. Through donated time and energy, four videos were shot and distributed virally through social media. Enough money was raised to construct 100 homes.
**Creative Director on work shown.
