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CARL JONES DISCUSSES MYTH CREATION IN HONG KONG, AND RACISM IN ADVERTISING IN MEXICO

2/21/2023

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link to article here LINK. or read article text below 
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On January 30th Carl jones spoke to an international group of researchers at CityU,Hong Kong about his investigation into myth creation and racial hierarchies within a former colonized nation state. His research examines the tools and techniques used to create the cultural codes within multimodal 2D advertising messages in Mexico.  Jones told the Hong Kong audience that according to semioticians Kress & Van Leeuwen, Multimodality refers to the interplay between different representational modes, for instance, between images and written/spoken word. Advertising is a perfect example of MULTIMODAL as much advertising appropriates different ‘representational modes’ such as in outdoor or print advertising using images  and written words.
As part of  his research process Carl explored the differences in 2D message creation between the lower; middle, and high socio-economic classes, and concluded that Mexican advertising is a racist spectacle, that needs to be decolonized.
The following week Jones led a panel for the largest organization devoted to creativity in Mexico called Circulo Creativo de Mexico (Mexican Creative Club) where he discussed his research applying Mignolo’s theory of ‘de-linking’ to advertising to remove racist thinking from the advertising creation process.  In the question period that followed he stated that his goal is to bring together academic research and the creative industries so they can learn from each other just like the industries of Law, Architecture and Medicine do, by sharing information, and supporting academic research and education.
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Carl Jones sobre la Inteligencia Artificial.Carl Jones on Artificial Intelligence.

2/5/2023

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Uno de los diarios de negocios más importantes de México, El Economista,  preguntó a Carl durante una entrevista la semana pasada
'¿Si es posible ​reemplazar la creatividad con Inteligencia artificial?' lee mi respuesta a continuación.

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#creatividad #publicidad #inteligenciaArtificial 
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One of Mexico's largest daily business papers El Economista asked Carl Jones during an interview last week 'If it is possible to replace creativity with artificial Intelligence?' read my answer below.



​#creativity #advertising #ArtificialIntelligence
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February 02nd, 2023

2/2/2023

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.​🇬🇧..Advertising Creative and academic Carl W. jones just delivered a talk to the largest organization devoted to creativity in Mèxico @circulocreativomx talking about his research into #racism in #advertising . He said “What a rush being back talking to a group of people I miss so much #creatives talking about this very important theme. My goal is to bring together #academic research and the #creative-industry so we can learn from reach other , just like #law #architecture do by sharing information #mutualrespect “

🇲🇽 publicista y académico Carl W Jones acaba de dar una charla a la organización más grande dedicada a la creatividad en México @circulocreativomx hablando de su investigación sobre el #racismo en la #publicidad. Dijo: "Qué prisa por volver a hablar con un grupo de personas que extraño mucho a los #creativos hablando sobre este tema tan importante. Mi objetivo es reunir la investigación #académica y la #industriacreativa para que podamos aprender de otros, solo como hacen las #leyes #arquitectura compartiendo información #respetomutuo”
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HONG KONG AND CARL

2/2/2023

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謝謝你 thanks to City University Hong Kong and the students & staff who attended Carl's talk on ‘Decolonizing Advertising and the tools used to created myths’ , where he discussed  his Racismo Neon PROJECT  as a case study 希望再次被邀請C.
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