On 4th February the Mexican newspaper El Economista interviewed Carl on the subject of Creativity and A.I.  and asked him How artificial Intelligence (A.I.)  will affect the creative industries? Jones responded. “AI will replace jobs in creative areas. However, the difference is that each human being has a personality and a unique form of  logic that a robot will never be able to emulate.”  The paper then asked  How to survive with a job in the creative industries?, Jones responded “…by  using technology. One of the useful tools are those of ‘social listening’ where A.I. is used to support human process. More persuasive ideas can arise that are then embodied in branded communication such as Public Relations or Advertising campaigns........ more here 

TO FIND MORE INFO ON CARL'S PHD RESEARCH AT THE ROYAL COLLEGE OF ART VISIT HERE 

link to article here LINK. or read article text below 

On January 30th Carl jones spoke to an international group of researchers at CityU,Hong Kong about his investigation into myth creation and racial hierarchies within a former colonized nation state. His research examines the tools and techniques used to create the cultural codes within multimodal 2D advertising messages in Mexico.  Jones told the Hong Kong audience that according to semioticians Kress & Van Leeuwen, Multimodality refers to the interplay between different representational modes, for instance, between images and written/spoken word. Advertising is a perfect example of MULTIMODAL as much advertising appropriates different ‘representational modes’ such as in outdoor or print advertising using images  and written words.
As part of  his research process Carl explored the differences in 2D message creation between the lower; middle, and high socio-economic classes, and concluded that Mexican advertising is a racist spectacle, that needs to be decolonized.
The following week Jones led a panel for the largest organization devoted to creativity in Mexico called Circulo Creativo de Mexico (Mexican Creative Club) where he discussed his research applying Mignolo’s theory of ‘de-linking’ to advertising to remove racist thinking from the advertising creation process.  In the question period that followed he stated that his goal is to bring together academic research and the creative industries so they can learn from each other just like the industries of Law, Architecture and Medicine do, by sharing information, and supporting academic research and education.

.​🇬🇧..Advertising Creative and academic Carl W. jones just delivered a talk to the largest organization devoted to creativity in Mèxico @circulocreativomx talking about his research into #racism in #advertising . He said “What a rush being back talking to a group of people I miss so much #creatives talking about this very important theme. My goal is to bring together #academic research and the #creative-industry so we can learn from reach other , just like #law #architecture do by sharing information #mutualrespect “

🇲🇽 publicista y académico Carl W Jones acaba de dar una charla a la organización más grande dedicada a la creatividad en México @circulocreativomx hablando de su investigación sobre el #racismo en la #publicidad. Dijo: "Qué prisa por volver a hablar con un grupo de personas que extraño mucho a los #creativos hablando sobre este tema tan importante. Mi objetivo es reunir la investigación #académica y la #industriacreativa para que podamos aprender de otros, solo como hacen las #leyes #arquitectura compartiendo información #respetomutuo”

謝謝你 thanks to City University Hong Kong and the students & staff who attended Carl's talk on ‘Decolonizing Advertising and the tools used to created myths’ , where he discussed  his Racismo Neon PROJECT  as a case study 希望再次被邀請C.

The Käte Hamburger Kolleg Aachen: Cultures of Research, at the RWTH-AACHEN University  published Carl's article on  DECOLONISING ADVERTISING THROUGH CONTENT CREATION.... available here:  #semitoics #advertising #racism