On 4th February the Mexican newspaper El Economista interviewed Carl on the subject of Creativity and A.I.  and asked him How artificial Intelligence (A.I.)  will affect the creative industries? Jones responded. “AI will replace jobs in creative areas. However, the difference is that each human being has a personality and a unique form of  logic that a robot will never be able to emulate.”  The paper then asked  How to survive with a job in the creative industries?, Jones responded “…by  using technology. One of the useful tools are those of ‘social listening’ where A.I. is used to support human process. More persuasive ideas can arise that are then embodied in branded communication such as Public Relations or Advertising campaigns........ more here 

TO FIND MORE INFO ON CARL'S PHD RESEARCH AT THE ROYAL COLLEGE OF ART VISIT HERE