TO FIND MORE INFO ON CARL'S PHD RESEARCH AT THE ROYAL COLLEGE OF ART VISIT HERE
Media Education Summit 2023 in Canada and UK hears about resisting advertising through Digital Activism
March 2nd 2023 Carl Jones presented his research at Simon Fraser University in Vancouver,Canada @SFU at the 'Media Education Summit' 2023. His paper was exploring 'Resisting advertising through digital activism in order to decolonize the advertising process' featuring @racismoneon as an example
More info can be had at this link https://bournemouth.ac.uk/research/centres-institutes/centre-excellence-media-practice/global-media-education-summit-2023
Carl's research into racism in advertising using semiotics is featured in this Mexican news article 'UNESCO vs racism y discriminatión' by Israel Leon O'Farrill. Link below
La investigación sobre el racismo en la publicidad utilizando la semiótica se presenta en el articulo 'UNESCO vs racismo y discriminación' - La Jornada de Oriente. liga abajo
#advertising #publicidad #semiotics #semiotica
How the Black Lives Matter movement is changing advertising globally – and why other communities are speaking up too.
Typically, advertising contains two messages, one from the brand and one that reflects cultural thinking. Examples include adverts selling cleaning products that show stereotypes of women as housewives, or tech adverts that depict white men as head of companies. These messages re-enforce how society thinks.
Across the world, brands such as Nike and PayPal have been expressing solidarity with the Black Lives Matter (BLM) movement by issuing statements and adverts of support—from Nike adapting their memorable tagline of “Just Do It” by asking consumers “for once, Don’t Do It”, to the $500 million donation from PayPal. In the post-Black Lives Matter movement period, adverts in the UK and US appear to represent a more diverse representation of race, undoubtedly also thanks to the positive impact of the BLM movement.
But has the Black Lives Matter movement made an impact in causing other races to be less discriminated elsewhere?
ARTICLE CONTINUES HERE...
Presented at the '4th International Conference on Semiotics and Visual Communication' in Cyprus my latest research using semitoics to discover racism in ads #mexico. Link here
Carl was guest speaker at the University of Miami’s School of Communication, where he spoke on ‘Semiotics as applied to popular culture’ to MA and PhDc students. Everything was great except the time 11pm in 🇬🇧 and 6pm in 🇺🇸 😪 But he still stayed awake!!! Thanks Sunny for the invite 👍🏻 #semiosis #advertising