TO FIND MORE INFO ON CARL'S PHD RESEARCH AT THE ROYAL COLLEGE OF ART VISIT HERE 

Typically, advertising contains two messages, one from the brand and one that reflects cultural thinking. Examples include adverts selling cleaning products that show stereotypes of women as housewives, or tech adverts that depict white men as head of companies. These messages re-enforce how society thinks.
Across the world, brands such as Nike and PayPal have been expressing solidarity with the Black Lives Matter (BLM) movement by issuing statements and adverts of support—from Nike adapting their memorable tagline of “Just Do It” by asking consumers “for once, Don’t Do It”, to the $500 million donation from PayPal.  In the post-Black Lives Matter movement period, adverts in the UK and US appear to represent a more diverse representation of race, undoubtedly also thanks to the positive impact of the BLM movement.
But has the Black Lives Matter movement made an impact in causing other races to be less discriminated elsewhere?
ARTICLE CONTINUES HERE...

Presented at the '4th International Conference on Semiotics and Visual Communication' in Cyprus my latest research using semitoics to discover racism in ads #mexico.  Link here