TO FIND MORE INFO ON CARL'S PHD RESEARCH AT THE ROYAL COLLEGE OF ART VISIT HERE
'Decolonising Your Curriculum: An Immersive Workshop' held at De Montfort University and Leicester Castle Business School with Carl Jones
Deep insights were raised into Decolonising Your Curriculum: An Immersive Workshop held at De Montfort University and Leicester Castle Business School where I discussed ‘Decolonization within Marketing’ . Other speakers included the esteemed Dr Melanie Crofts and Momodou Sallah . Thank you to Amelia Roberts and the Academy of Marketing and the Marketing Trust. Link to event .
With the support of the Academy of Marketing, and the Marketing Trust, this free, one-day workshop, hosted at Leicester Castle Business School, De Montfort University, welcomes early career researchers and PhD students who have a strong interest in curriculum decolonisation
You will have ample opportunities to discuss, understand, and challenge, some of the core issues that will continue to impact the ways that we work within academy and beyond. The workshop will embed a practical activity that will run as a thread across all of the speakers’ segments, which will provoke thought and discussion.
Participants will learn to rethink a current curriculum by learning how to dismantle and rebuild pedagogic content. The workshop will encourage participants to create an inclusive curriculum and reflect on choice of teaching materials, incorporating the lived experiences of those in the classroom setting, in addition to strategies for enhancing learning and facilitates effective co-creation practices.
Through the incorporation of global viewpoints, and a push for a wider understanding of the curriculum being taught, participants will have gained practical ideas that can be directly applied to their own modules.
ECRs and PhD students who are relatively new to teaching and have limited experience of curriculum design. The workshop will be open to participants from any institution. A small budget will be put aside to help subsidise travel where required. There will be an expectation that participants bring their own laptops.
Activities planned for participants:
A teaching curriculum will be sent to all participants as part of the pre-workshop preparation. This preparation work will allow participants to think about initial ideas in relation to decolonising a curriculum. Additional work on this document will form part of the workshop activities.
Number of participants:
A maximum of 40 participants in person and 30 participants online.
Details of invited speakers:
Carl Jones – Senior Lecturer, Westminster School of Media & Communications
Carl W. Jones is a bilingual, multicultural “tradigital” communications professional. His content creation for clients has generated millions of dollars in earned media. Selected one of the Top 20 Canadian Creative Directors by Strategy Magazine, also he became the most awarded Art Director in the Mexican advertising industry. Carl was nominated for "Excellence in Teaching" at OCAD University, Toronto, and Nominated twice for University of Westminster Student Union UWSU Staff Appreciation Awards. In total he has won over 500 awards and recognitions for his advertising messages, and academic career, including Cannes Lions.
Professor Momodou Sallah - Professor of Teaching and Learning/Director, Centre for Academic Innovation at De Montfort University
Prof. Sallah (PhD, MPhil, MA) is the Director, for the Centre for Academic Innovation, and a Reader in Globalisation and Global Youth Work at De Montfort University, UK. He is also a founding Director of Global Hands, which is a Social Enterprise/Charity operating in The Gambia and UK, with a focus on capacity building and social good. In June 2013, he was awarded a National Teaching Fellowship by the UK Higher Education Academy.
Melanie Crofts – Associate Professor in Law, Decolonising DMU
Melanie is Associate Professor (Teaching). Her main areas of teaching are Criminal Law and Gender and the Law. Melanie's areas of interest/research are discrimination, equality and diversity, Critical Race Theory, Critical/Radical Pedagogies. Melanie devotes herself to the Decolonising DMU movement and leads the staff work stream. Melanie was invited to run a workshop looking at institutional discrimination in Higher Education at the University of Lincoln and delivered the keynote address at the London School of Business and Management Learning & Teaching Conference in 2018. She took part in a symposium on Gendered Experiences of Research at the University of Chester and has chaired the Government Events conference on 'The Future of Equality, Diversity and Inclusion In The Workplace 2019'.
For any questions or queries, please contact the organisers at the e-mail addresses below:
Amelia Roberts (Senior Lecturer in Marketing, De Montfort University) firstname.lastname@example.org
Dr Jen-Hsien Hsu (Lecturer in Marketing, University of Leicester) email@example.com
Presented at the '4th International Conference on Semiotics and Visual Communication' in Cyprus my latest research using semitoics to discover racism in ads #mexico. Link here
Carl has just published two new articles in the Royal College of Art Journal ITINERANT SPACE https://itinerant-space.co.uk/issue/issue-1-pilot/?issue_keyword=communication. Just scroll down and look for the name Carl W. Jones
Carl was speaking at the Michigan State University in the College of Communication Arts and Sciences to the ‘Visual Storytelling in Kenya’ course about “Racism & Classism in Mexican Advertising: The case for decolonizing” . He said 'What a smart bunch of students and staff. Thanks for the opportunity" #msu #advertising #racism #mexico
Link to article here: https://camri.ac.uk/blog/2022/03/30/american-academy-of-advertising-invites-carl-jones-to-speak-as-part-of-a-panel-on-diversity-equity-and-inclusion/
Great pleasure speaking on #Diversity & #inclusion to UG students studying #advertising. The creative Industries future is in good hands based on the conversations we had today!
Special thanks to 'Hat Collective' powered by 'History of Advertising Trust' for the opportunity.
This type of conversation needs to be had by all ad agencies👍
LINK to virtual talk recorded gis here: youtu.be/lV9j68jNWtI
Sign up for my next UK event where we ask "Is advertising racist? Importance of Diversity & Inclusion in advertising" sponsored by HAT Collective and History of Advertising Trust
#advertising #diversity to get tickets click here
A great pleasure to talk Liverpool John Moores University about personal branding and El Crayolas work linked to racism and decolonisation, how they relate to #Design and #Advertising #semiotics #branding #thankyou for the invite Javier Pareda
Research methodologies on how to Decolonise Advertising is presented by Carl Jones at Global semiotic Conference held online in Colombia.
On Saturday September 25th scholar Carl Jones presented his semiotic research methods at the Second International meeting of Young & Early Career semioticians IASS-AIS as part of the X International Congress of Semiotics of Colombia ASC, and the Colloquium 30 Years Master in Semiotics UIS.
Jones focussed on two research methods, one of Visual Social Semiotics and the second is Content Analysis. Inorder to explore the ‘Visual representations of the power relationships in Mexico’s political economy as expressed in 2D advertising’ and how these relationships can be resisted through analysis of secondary messaging and further regulation.
Jones concludes that “the power representations that are presented through 2D advertising is the cultivated myth of the light-skinned ruling class. This translated into advertising that features light skinned actors, creating a myth that white is better, and therefore aspirational to consumers. Leading to the discussion on why advertising needs to be decolonized”.
The Senior Lecturer of PR and Advertising at the School of Media and Communication was part of a panel called SEMIOTICS, MARKETING AND ADVERTISING.
The conference runs on Saturdays in September and early October and the full programme can be seen here https://www.canva.com/design/DAEmepaWbBA/4D32I100f5H2jCgcnMbJvg/view?utm_content=DAEmepaWbBA&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&fbclid=IwAR0qIyUZ6EAHUKDvHjUnPmDP98dPhe6_YER_e_NyTyIIysOLTYsT7tZ05RA