THE FACE interviews Carl on Advertising and Branding. This magazine inspired Carl through art school OCA in the 1980s and set up his art direction style throughout his career. This article is about the clothing company Stone Island.
Presented at the '4th International Conference on Semiotics and Visual Communication' in Cyprus my latest research using semitoics to discover racism in ads #mexico. Link here
Carl has just published two new articles in the Royal College of Art Journal ITINERANT SPACE https://itinerant-space.co.uk/issue/issue-1-pilot/?issue_keyword=communication. Just scroll down and look for the name Carl W. Jones
Carl was guest speaker at the University of Miami’s School of Communication, where he spoke on ‘Semiotics as applied to popular culture’ to MA and PhDc students. Everything was great except the time 11pm in 🇬🇧 and 6pm in 🇺🇸 😪 But he still stayed awake!!! Thanks Sunny for the invite 👍🏻 #semiosis #advertising
Carl was speaking at the Michigan State University in the College of Communication Arts and Sciences to the ‘Visual Storytelling in Kenya’ course about “Racism & Classism in Mexican Advertising: The case for decolonizing” . He said 'What a smart bunch of students and staff. Thanks for the opportunity" #msu #advertising #racism #mexico
Link to article here: https://camri.ac.uk/blog/2022/03/30/american-academy-of-advertising-invites-carl-jones-to-speak-as-part-of-a-panel-on-diversity-equity-and-inclusion/
Carl is an invited judge for the PHNX Awards 2022 by @adforum #advertising #judge #international @UniWestminster @RCAvisualcomm @UoW_CAMRI www.adforum.com/torch/phnx-2022
Great pleasure speaking on #Diversity & #inclusion to UG students studying #advertising. The creative Industries future is in good hands based on the conversations we had today!
Special thanks to 'Hat Collective' powered by 'History of Advertising Trust' for the opportunity.
This type of conversation needs to be had by all ad agencies👍
LINK to virtual talk recorded gis here: youtu.be/lV9j68jNWtI
A great pleasure to talk Liverpool John Moores University about personal branding and El Crayolas work linked to racism and decolonisation, how they relate to #Design and #Advertising #semiotics #branding #thankyou for the invite Javier Pareda
Research methodologies on how to Decolonise Advertising is presented by Carl Jones at Global semiotic Conference held online in Colombia.
On Saturday September 25th scholar Carl Jones presented his semiotic research methods at the Second International meeting of Young & Early Career semioticians IASS-AIS as part of the X International Congress of Semiotics of Colombia ASC, and the Colloquium 30 Years Master in Semiotics UIS.
Jones focussed on two research methods, one of Visual Social Semiotics and the second is Content Analysis. Inorder to explore the ‘Visual representations of the power relationships in Mexico’s political economy as expressed in 2D advertising’ and how these relationships can be resisted through analysis of secondary messaging and further regulation.
Jones concludes that “the power representations that are presented through 2D advertising is the cultivated myth of the light-skinned ruling class. This translated into advertising that features light skinned actors, creating a myth that white is better, and therefore aspirational to consumers. Leading to the discussion on why advertising needs to be decolonized”.
The Senior Lecturer of PR and Advertising at the School of Media and Communication was part of a panel called SEMIOTICS, MARKETING AND ADVERTISING.
The conference runs on Saturdays in September and early October and the full programme can be seen here https://www.canva.com/design/DAEmepaWbBA/4D32I100f5H2jCgcnMbJvg/view?utm_content=DAEmepaWbBA&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&fbclid=IwAR0qIyUZ6EAHUKDvHjUnPmDP98dPhe6_YER_e_NyTyIIysOLTYsT7tZ05RA