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Carl is an invited judge for the PHNX Awards 2022 by @adforum #advertising #judge #international @UniWestminster @RCAvisualcomm @UoW_CAMRI www.adforum.com/torch/phnx-2022  Great pleasure speaking on #Diversity & #inclusion to UG students studying #advertising. The creative Industries future is in good hands based on the conversations we had today! Special thanks to 'Hat Collective' powered by 'History of Advertising Trust' for the opportunity. This type of conversation needs to be had by all ad agencies👍 LINK to virtual talk recorded gis here: youtu.be/lV9j68jNWtI  A great pleasure to talk Liverpool John Moores University about personal branding and El Crayolas work linked to racism and decolonisation, how they relate to #Design and #Advertising #semiotics #branding #thankyou for the invite Javier Pareda   On Saturday September 25th scholar Carl Jones presented his semiotic research methods at the Second International meeting of Young & Early Career semioticians IASS-AIS as part of the X International Congress of Semiotics of Colombia ASC, and the Colloquium 30 Years Master in Semiotics UIS.
Jones focussed on two research methods, one of Visual Social Semiotics and the second is Content Analysis. Inorder to explore the ‘Visual representations of the power relationships in Mexico’s political economy as expressed in 2D advertising’ and how these relationships can be resisted through analysis of secondary messaging and further regulation. Jones concludes that “the power representations that are presented through 2D advertising is the cultivated myth of the light-skinned ruling class. This translated into advertising that features light skinned actors, creating a myth that white is better, and therefore aspirational to consumers. Leading to the discussion on why advertising needs to be decolonized”. The Senior Lecturer of PR and Advertising at the School of Media and Communication was part of a panel called SEMIOTICS, MARKETING AND ADVERTISING. The conference runs on Saturdays in September and early October and the full programme can be seen here https://www.canva.com/design/DAEmepaWbBA/4D32I100f5H2jCgcnMbJvg/view?utm_content=DAEmepaWbBA&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&fbclid=IwAR0qIyUZ6EAHUKDvHjUnPmDP98dPhe6_YER_e_NyTyIIysOLTYsT7tZ05RA  University of Westminster Senior Lecturer, and CAMRI Scholar, Carl W. Jones has written an article for the Mexican Zapatista freedom movement ‘Camino al Andar’ exploring the causes of racism and classism in Mexico. The article form part of Camino al Andar’s response to the Mexican government’s refusal to provide passports to some members of the Zapatista delegation who aimed to travel to Europe to attend meetings that mark the 500th anniversary of the 1519-1521 conquest of Mexico. The refusal of passports is seen by many as being an attack on the individuals indigenous status.
LINK TO ARTICLE here Please watch my talk on the difficult task linking practice and theory in the classroom: 'The Evolution of the PR and Advertising Final Project.' Part of the CETI Learning & Teaching Symposium 2021 at the University of Westminster in London #advertising #PR #teaching #pedagogy Link to video is here: https://youtu.be/eidAZ9YPVO0   During the podcast interview, Jones said that American advertising needs to be more diverse in order to not discriminate, drawing upon his PhD research on decolonising advertising.
In the interview, he said: “White people lived in a communication media bubble, and black people lived in their bubble that was controlled, it is like a media apartheid. I think social media is a democratising media and allows people to broadcast their voice, and cross over to different platforms, or in other words, to different bubbles. What social media has done is give [people] a platform to be heard.” read more here: https://www.westminster.ac.uk/news/carl-jones-for-loud-and-clear-podcast-about-diversity-inclusion-and-the-decolonisation-of-advertising AMERICAN ADVERTISING NEEDS TO BE MORE DIVERSE IN ORDER NOT TO DISCRIMINATE SAYS CARL JONES6/29/2021 During a podcast interview in Dallas, Texas, researcher Carl Jones insists that American Advertising needs to be more diverse in order not to discriminate. But how? Is advertising racist? Is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a global problem that is not limited to the United States. On a recent episode of #LoudAndClear produced by multicultural advertising agency LERMA/ Carl Jones spoke about his PhD research on Decolonising Advertising. Link here: https://camri.ac.uk/blog/2021/06/29/american-advertising-needs-to-be-more-diverse-in-order-not-to-discriminate-says-carl-jones/  La pagina de internet de los Zapatistas pregunta"¿Por qué la publicidad mexicana perpetúa el racismo y el clasismo? Al presentar a personas blancas como ricas, y los indígenas como pobres" Por Carl W. Jones The Zapatistas activist movement in Mexico has just published my latest research asking.... " Why does Mexican Advertising perpetuate racism and classism by presenting white people as rich, and indigenous peoples as poor? Im very proud to say the least!! LINK here/aqui #racismo #clasismo #publicidad #mexico #zapatista   |
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