During the podcast interview, Jones said that American advertising needs to be more diverse in order to not discriminate, drawing upon his PhD research on decolonising advertising.
In the interview, he said: “White people lived in a communication media bubble, and black people lived in their bubble that was controlled, it is like a media apartheid. I think social media is a democratising media and allows people to broadcast their voice, and cross over to different platforms, or in other words, to different bubbles. What social media has done is give [people] a platform to be heard.”  

read more here:  https://www.westminster.ac.uk/news/carl-jones-for-loud-and-clear-podcast-about-diversity-inclusion-and-the-decolonisation-of-advertising

During a podcast interview in Dallas, Texas, researcher Carl Jones insists that American Advertising needs to be more diverse  in order not to discriminate. But how?
Is advertising racist? Is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a global problem that is not limited to the United States. On a recent episode of #LoudAndClear produced by multicultural advertising agency LERMA/ Carl Jones spoke about his PhD research on Decolonising Advertising.
Link here: https://camri.ac.uk/blog/2021/06/29/american-advertising-needs-to-be-more-diverse-in-order-not-to-discriminate-says-carl-jones/

La pagina de internet de los Zapatistas pregunta"¿Por qué la publicidad mexicana perpetúa el racismo y el clasismo?
Al presentar a personas blancas como ricas, y los indígenas como pobres"
Por Carl W. Jones
The Zapatistas activist movement in Mexico has just published my latest research asking.... " Why does Mexican Advertising perpetuate racism and classism by presenting white people as rich, and indigenous peoples as poor? Im very proud to say the least!!
​
LINK here/aqui 

#racismo #clasismo #publicidad #mexico #zapatista

Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. 
On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ speak to Carl Jones about his PhD research into Decolonising Advertising. Carl is an advertising creative that has shared his talent in Canada, Mexico & Europe and is on a mission to decolonize advertising. The podcast speaks of the power of advertising and the process of bringing ideas to life. This is done by analysing how ad agencies operate today within an ever-evolving ecosystem that fights to bring the story of brands to consumers. 
The interview also covers the advertising business model, the technology transformation, and the movement of speaking up and taking action in the US and Mexico markets.
#LoudAndClear
 
Podcast is available here: 
Spotify: https://open.spotify.com/episode/3F2yFBD7k0seA0XzvBUEE3?si=HLVb0g4mTtegDG2y9DSkGw&dl_branch=1
 
Apple: https://podcasts.apple.com/us/podcast/carl-jones-talks-diversity-equity-inclusion-decolonization/id1459256614?i=1000526554301​


​Carl teaches PR & Advertising at the University of Westminster in London UK.