THE FACE interviews Carl on Advertising and Branding. This magazine inspired Carl through art school OCA in the 1980s and set up his art direction style throughout his career. This article is about the clothing company Stone Island.
Presented at the '4th International Conference on Semiotics and Visual Communication' in Cyprus my latest research using semitoics to discover racism in ads #mexico. Link here
Carl has just published two new articles in the Royal College of Art Journal ITINERANT SPACE https://itinerant-space.co.uk/issue/issue-1-pilot/?issue_keyword=communication. Just scroll down and look for the name Carl W. Jones
Carl was speaking at the Michigan State University in the College of Communication Arts and Sciences to the ‘Visual Storytelling in Kenya’ course about “Racism & Classism in Mexican Advertising: The case for decolonizing” . He said 'What a smart bunch of students and staff. Thanks for the opportunity" #msu #advertising #racism #mexico
Link to article here: https://camri.ac.uk/blog/2022/03/30/american-academy-of-advertising-invites-carl-jones-to-speak-as-part-of-a-panel-on-diversity-equity-and-inclusion/
Carl is an invited judge for the PHNX Awards 2022 by @adforum #advertising #judge #international @UniWestminster @RCAvisualcomm @UoW_CAMRI www.adforum.com/torch/phnx-2022
Listen here: youtu.be/4clFdXayY3I
On Dec 23rd BBC Radio’s Jeanette Kwakye quizzed CAMRI scholar and Snr. Lecturer of PR & Advertising Carl W. Jones, by asking “How does advertising shape Christmas?”
Jones point out that: “Christmas has been evolving from being a Christian holiday to one that consumers from any religion can participate in by giving gifts. In the middle of the last century UK advertising presented only white families sat next to a Christmas tree, and now in ads we see people from many different backgrounds and ethnicities.
Topics discussed through the fast-moving interview included: a brief history of branded Christmas messaging, John Lewis advertising, and how different countries celebrate the season through TV ads.
Carl concluded that “Television is still king for Christmas advertising even though new technologies are being invented and compete for media investment. Consumers need to think of TV as not only the large screen in the living room that mum and dad watch. TV is also looked at by many young people on portable electronic devices such as tablets or mobile phones. However, when asked many young people don’t consider seeing a program such as Love Island on a portable device to be ‘watching TV,’ but they indeed are. That is why advertisers place such importance on the ‘moving image’ and ‘content creation’ in general.
#advertising @pradvuow @uow_camri @bbcradiolondon #christmas
Great pleasure speaking on #Diversity & #inclusion to UG students studying #advertising. The creative Industries future is in good hands based on the conversations we had today!
Special thanks to 'Hat Collective' powered by 'History of Advertising Trust' for the opportunity.
This type of conversation needs to be had by all ad agencies👍
LINK to virtual talk recorded gis here: youtu.be/lV9j68jNWtI
Sign up for my next UK event where we ask "Is advertising racist? Importance of Diversity & Inclusion in advertising" sponsored by HAT Collective and History of Advertising Trust
#advertising #diversity to get tickets click here
A great pleasure to talk Liverpool John Moores University about personal branding and El Crayolas work linked to racism and decolonisation, how they relate to #Design and #Advertising #semiotics #branding #thankyou for the invite Javier Pareda