TO FIND MORE INFO ON CARL'S PHD RESEARCH AT THE ROYAL COLLEGE OF ART VISIT HERE 

Typically, advertising contains two messages, one from the brand and one that reflects cultural thinking. Examples include adverts selling cleaning products that show stereotypes of women as housewives, or tech adverts that depict white men as head of companies. These messages re-enforce how society thinks.
Across the world, brands such as Nike and PayPal have been expressing solidarity with the Black Lives Matter (BLM) movement by issuing statements and adverts of support—from Nike adapting their memorable tagline of “Just Do It” by asking consumers “for once, Don’t Do It”, to the $500 million donation from PayPal.  In the post-Black Lives Matter movement period, adverts in the UK and US appear to represent a more diverse representation of race, undoubtedly also thanks to the positive impact of the BLM movement.
But has the Black Lives Matter movement made an impact in causing other races to be less discriminated elsewhere?
ARTICLE CONTINUES HERE...

A great pleasure to talk Liverpool John Moores University about personal branding and El Crayolas work linked to racism and decolonisation, how they relate to #Design and #Advertising #semiotics #branding #thankyou for the invite Javier Pareda

Carl Jones es un maravilloso artista visual, director de arte, director creativo internacional ganador de innumerables premios, profesor e investigador de la Westiminister´s communication and media research institute y uno de los personajes más creativos que han pasado por este programa.
YOUTUBE: https://www.youtube.com/watch?v=XT-iK68MT1s&t=1s
SPOTIFY:https://open.spotify.com/episode/6KYO2jmfeHPdanj0aFX1Mi?si=d25e3d0ad65544bc&fbclid=IwAR3-iWYInaahoHRBEisX1nT0N44M7-q49qqRB3KWCt8dtR_V-ba17k5K4Ec&nd=1

During a podcast interview in Dallas, Texas, researcher Carl Jones insists that American Advertising needs to be more diverse  in order not to discriminate. But how?
Is advertising racist? Is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a global problem that is not limited to the United States. On a recent episode of #LoudAndClear produced by multicultural advertising agency LERMA/ Carl Jones spoke about his PhD research on Decolonising Advertising.
Link here: https://camri.ac.uk/blog/2021/06/29/american-advertising-needs-to-be-more-diverse-in-order-not-to-discriminate-says-carl-jones/

La pagina de internet de los Zapatistas pregunta"¿Por qué la publicidad mexicana perpetúa el racismo y el clasismo?
Al presentar a personas blancas como ricas, y los indígenas como pobres"
Por Carl W. Jones
The Zapatistas activist movement in Mexico has just published my latest research asking.... " Why does Mexican Advertising perpetuate racism and classism by presenting white people as rich, and indigenous peoples as poor? Im very proud to say the least!!
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LINK here/aqui 

#racismo #clasismo #publicidad #mexico #zapatista

It was a pleasure to be part of the Colloquium on 'Racism in Mexican Media'  sponsored in part by the United Nations (UNESCO) and put on by IBERO University in Mexico City. 
Thank you to Juris Tipa for the invitation and Manuel Alejandro Guerrero Martínez  the Director of the  Departamento of  Comunicación at Ibero for opening this important event. Also special thanks to  presenters Fabiola Guerra; Jimmy  Sánchez Pérez..

Fue un placer ser parte del Coloquio sobre 'Racismo en los Medios Mexicanos' patrocinado en parte por las Naciones Unidas (UNESCO) y organizado por la Universidad IBERO en la Ciudad de México.
Gracias a Juris Tipa por la invitación y Manuel Alejandro Guerrero Martínez, Director del Departamento de Comunicación de Ibero por la apertura de este importante evento. También un agradecimiento especial a los presentadores Fabiola Guerra; Jimmy Sánchez Pérez.

#racismo #publicidad #decolonizingadvertising #descolonisingadvertising 

Excited to be part of this Flash symposium put on by Ryerson & York Universities Communication & Culture Masters and PhD courses in Toronto. I presented my latest research “How activist art can decolonize advertising.” using examples of ‘ El Crayolas Project.’ Racism & Classism in Mexican Advertising’ and my latest into ‘Decolonising Advertising.’
#VisualActivism #art  #advertising #AdvertisingForTheHumanGood #decolonisingAdvertising #mexico #publicidad #racism

Carls discuses his Art Through Research method as applied to his current PhD Research at the Royal College of Art on Decolonizing Advertising; along with his Masters research into Racism & Classism in Mexican Advertising. See the talk by clicking Here         The talk was on Dec 9 200 at the Plymouth College of Art on zoom to a variety of  UG students