On 4th February the Mexican newspaper El Economista interviewed Carl on the subject of Creativity and A.I. and asked him How artificial Intelligence (A.I.) will affect the creative industries? Jones responded. “AI will replace jobs in creative areas. However, the difference is that each human being has a personality and a unique form of logic that a robot will never be able to emulate.” The paper then asked How to survive with a job in the creative industries?, Jones responded “…by using technology. One of the useful tools are those of ‘social listening’ where A.I. is used to support human process. More persuasive ideas can arise that are then embodied in branded communication such as Public Relations or Advertising campaigns........ more here
PHD PAGE AT RCA
TO FIND MORE INFO ON CARL'S PHD RESEARCH AT THE ROYAL COLLEGE OF ART VISIT HERE
Media Education Summit 2023 in Canada and UK hears about resisting advertising through Digital Activism
March 2nd 2023 Carl Jones presented his research at Simon Fraser University in Vancouver,Canada @SFU at the 'Media Education Summit' 2023. His paper was exploring 'Resisting advertising through digital activism in order to decolonize the advertising process' featuring @racismoneon as an example
More info can be had at this link https://bournemouth.ac.uk/research/centres-institutes/centre-excellence-media-practice/global-media-education-summit-2023
CARL JONES DISCUSSES MYTH CREATION IN HONG KONG, AND RACISM IN ADVERTISING IN MEXICO
link to article here LINK. or read article text below
On January 30th Carl jones spoke to an international group of researchers at CityU,Hong Kong about his investigation into myth creation and racial hierarchies within a former colonized nation state. His research examines the tools and techniques used to create the cultural codes within multimodal 2D advertising messages in Mexico. Jones told the Hong Kong audience that according to semioticians Kress & Van Leeuwen, Multimodality refers to the interplay between different representational modes, for instance, between images and written/spoken word. Advertising is a perfect example of MULTIMODAL as much advertising appropriates different ‘representational modes’ such as in outdoor or print advertising using images and written words.
As part of his research process Carl explored the differences in 2D message creation between the lower; middle, and high socio-economic classes, and concluded that Mexican advertising is a racist spectacle, that needs to be decolonized.
The following week Jones led a panel for the largest organization devoted to creativity in Mexico called Circulo Creativo de Mexico (Mexican Creative Club) where he discussed his research applying Mignolo’s theory of ‘de-linking’ to advertising to remove racist thinking from the advertising creation process. In the question period that followed he stated that his goal is to bring together academic research and the creative industries so they can learn from each other just like the industries of Law, Architecture and Medicine do, by sharing information, and supporting academic research and education.
Carl Jones sobre la Inteligencia Artificial.Carl Jones on Artificial Intelligence.
February 02nd, 2023
.🇬🇧..Advertising Creative and academic Carl W. jones just delivered a talk to the largest organization devoted to creativity in Mèxico @circulocreativomx talking about his research into #racism in #advertising . He said “What a rush being back talking to a group of people I miss so much #creatives talking about this very important theme. My goal is to bring together #academic research and the #creative-industry so we can learn from reach other , just like #law #architecture do by sharing information #mutualrespect “
🇲🇽 publicista y académico Carl W Jones acaba de dar una charla a la organización más grande dedicada a la creatividad en México @circulocreativomx hablando de su investigación sobre el #racismo en la #publicidad. Dijo: "Qué prisa por volver a hablar con un grupo de personas que extraño mucho a los #creativos hablando sobre este tema tan importante. Mi objetivo es reunir la investigación #académica y la #industriacreativa para que podamos aprender de otros, solo como hacen las #leyes #arquitectura compartiendo información #respetomutuo”
HONG KONG AND CARL
謝謝你 thanks to City University Hong Kong and the students & staff who attended Carl's talk on ‘Decolonizing Advertising and the tools used to created myths’ , where he discussed his Racismo Neon PROJECT as a case study 希望再次被邀請C.
Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising campaign from leading global fashion brand Balenciaga that has caused widespread controversy. READ MORE HERE
The Käte Hamburger Kolleg Aachen: Cultures of Research, at the RWTH-AACHEN University published Carl's article on DECOLONISING ADVERTISING THROUGH CONTENT CREATION.... available here: #semitoics #advertising #racism
Carl's research into racism in advertising using semiotics is featured in this Mexican news article 'UNESCO vs racism y discriminatión' by Israel Leon O'Farrill. Link below
La investigación sobre el racismo en la publicidad utilizando la semiótica se presenta en el articulo 'UNESCO vs racismo y discriminación' - La Jornada de Oriente. liga abajo
#advertising #publicidad #semiotics #semiotica