more info here: camri.ac.uk/blog/2025/03/20/carl-jones-speaks-at-sxsw-one-of-the-worlds-largest-gatherings-for-the-creative-industries/

www.westminster.ac.uk/news/carl-jones-selected-as-juror-for-uk-young-lions-2025More info here: ​https://www.westminster.ac.uk/news/carl-jones-selected-as-juror-for-uk-young-lions-2025

I am very proud to announce that I will be judging in the categories of FILM, PRINT, DIGITAL, MEDIA in the UK Young Lions competition. The Advertising Association is the UK Representative for Cannes Lions International Festival of Creativity, recruited a cohort of industry professionals to find the very best young creative talent to compete on behalf of the UK against other young advertising professionals from around the world at Cannes Lions.
The winning teams will be announced w/c 17 March.
The six winning teams will be taking part in the Global Young Lions Competition in Cannes in June.
More info https://adassoc.org.uk/.../meet-the-judges-uk-young.../
i am also a jury member for the The AdForum PHNX 2025 https://www.adforum.com/talent/badges/PHNX25-JURY/0
#Advertising #Film #Publicidad

more info here : https://camri.ac.uk/blog/2025/03/04/carl-jones-selected-to-be-on-international-juries-for-creativity-awards/?mc_cid=4746799ec3&mc_eid=e90c2f5388

The run up to February 14 is a good time for selling certain products. And alongside the jewellery and flowers, advertisers also try to sell us something broader: a notion of what we should consider romantic.

This might involve an idyllic and perfectly filmed holiday destination, or the casting of a glamorous Hollywood star to represent a particular perfume. For research has shown that advertising can shape our expectations of what love should look like – from the perfect partner to the things we should buy for them.

It’s become a familiar tactic for all kinds of advertising. And it fits with an idea explored by the French literary theorist Roland Barthes in his 1957 collection of essays, Mythologies: that if a message is repeated enough, it becomes true.​

theconversation.com/the-romantic-advertising-tricks-that-give-you-unrealistic-expectations-of-love-249672

 "Carl Jones, a senior lecturer in digital media at the University of Westminster, UK, agreed that Chalamet's stunts are a cost-effective way of getting his name — and, by extension, the movie — out there."This type of activity is a free way to get a film talked about in the media. Usually advertising a film costs Hollywood studios millions of dollars, but doing a stunt only costs the price of the stunt," he said.
Better yet, the gambits match the theme of "A Complete Unknown," which covers a controversial period in Dylan's career in the 1960s when he switched from acoustic to electric guitar and took a gamble on a new sound; Chalamet is similarly walking an unorthadorx path as a young star."
Link to full article https://www.businessinsider.com/timothee-chalamet-snl-oscar-awards-guerrilla-marketing-campaign-lime-bike-2025-1

camri.ac.uk/blog/2025/01/15/bbc-world-business-report-interviews-carl-jones-on-the-historic-benetton-advertising-campaign/?mc_cid=dede10d58d&mc_eid=76e562d009 link to article 

Link to radio interview here: www.abc.net.au/listen/programs/overnights/overnights/104754934
link to article here: 
camri.ac.uk/blog/2025/01/08/abc-radio-australia-interviews-carl-jones-on-current-trends-in-television-advertising/?mc_cid=7bd8f51925&mc_eid=76e562d009 

to read the full article click here: camri.ac.uk/blog/2024/12/11/carl-jones-discusses-semiological-guerilla-warfare-with-latin-american-studies-at-westminster/?mc_cid=32c060706a&mc_eid=76e562d009

tThis Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost sales. 
One approach to understanding how these adverts work is by using a framework designed by the social psychologist William McGuire.  

​Text continues here.......  
theconversation.com/christmas-adverts-decoding-the-trusted-formula-used-to-pull-on-consumers-heart-strings-245487

​On December 5th  Carl W. Jones presented results of his research within Mexico at a Latin American Studies At Westminster (LASAW) event held at the Regent Street campus. 
LASAW held their first seminar of the 2024-25 series with Carl W. Jones discussing how encoding advertising messaging with semiotic signs & codes can generate conversations on social and mass media which can later be decoded to reveal solutions to greater diversity in one of Mexico’s largest culture industries. The title of his talk was  “Manufacturing signs as part of a Semiological Guerrilla Warfare Approach to Challenge Colonial Thinking in Mexican Advertising.”
 
Latin American Studies At Westminster (LASAW) is made up of staff and students interested in Latin American Studies in any form. LASAW holds seminars and events where research is shared and discussed  between members . If you would like more information please contact Liz Harvey-Kattou at [email protected] , or Carl Jones at [email protected]
 
More info at https://x.com/Lasaw
 
Keywords: semiotics, advertising, Latin America,. Diversity. Decolonisation.