🙏Thank you to the School of COmmunications & REputation and Hemant Gaule for such an engaging conversation on “Stories that sell: Narratives in advertising, marketing and PR”.
🇮🇳 India’s next generation of communicators are very impressive! 👍

#internationalweek2022 #PRCOMMSMONTH #storytelling  #advertising #racism #colourism #stereotypes #PR

Deep insights were raised into Decolonising Your Curriculum: An Immersive Workshop held at De Montfort University and Leicester Castle Business School where I discussed ‘Decolonization within Marketing’ . Other speakers included the esteemed Dr Melanie Crofts and Momodou Sallah . Thank you to Amelia Roberts and the Academy of Marketing and the Marketing Trust. Link to event   .

With the support of the Academy of Marketing, and the Marketing Trust, this free, one-day workshop, hosted at Leicester Castle Business School, De Montfort University, welcomes early career researchers and PhD students who have a strong interest in curriculum decolonisation 
You will have ample opportunities to discuss, understand, and challenge, some of the core issues that will continue to impact the ways that we work within academy and beyond. The workshop will embed a practical activity that will run as a thread across all of the speakers’ segments, which will provoke thought and discussion. 
Participants will learn to rethink a current curriculum by learning how to dismantle and rebuild pedagogic content. The workshop will encourage participants to create an inclusive curriculum and reflect on choice of teaching materials, incorporating the lived experiences of those in the classroom setting, in addition to strategies for enhancing learning and facilitates effective co-creation practices. 
Through the incorporation of global viewpoints, and a push for a wider understanding of the curriculum being taught, participants will have gained practical ideas that can be directly applied to their own modules. 
Core Areas:

• Why decolonisation is important? 
• What materials are being used and why? 
• How is the material being used important within the teaching? 
• What is the background of the material being used? 
• How to include lived experiences? 
• Research informed teaching, why is it needed? 
• Understanding the student demographic within a classroom
• Disruptive pedagogy, what is it? 
• Exploring unconscious bias and why is it important? 

Selection of participants:
ECRs and PhD students who are relatively new to teaching and have limited experience of curriculum design. The workshop will be open to participants from any institution. A small budget will be put aside to help subsidise travel where required. There will be an expectation that participants bring their own laptops. 
Activities planned for participants:
A teaching curriculum will be sent to all participants as part of the pre-workshop preparation. This preparation work will allow participants to think about initial ideas in relation to decolonising a curriculum. Additional work on this document will form part of the workshop activities. 
Number of participants: 
A maximum of 40 participants in person and 30 participants online. 
Details of invited speakers:
Carl Jones – Senior Lecturer, Westminster School of Media & Communications
Carl W. Jones is a bilingual, multicultural “tradigital” communications professional. His content creation for clients has generated millions of dollars in earned media. Selected one of the Top 20 Canadian Creative Directors by Strategy Magazine, also he became the most awarded Art Director in the Mexican advertising industry. Carl was nominated for "Excellence in Teaching" at OCAD University, Toronto, and Nominated twice for University of Westminster Student Union UWSU Staff Appreciation Awards. In total he has won over 500 awards and recognitions for his advertising messages, and academic career, including Cannes Lions. 
Professor Momodou Sallah -  Professor of Teaching and Learning/Director, Centre for Academic Innovation at De Montfort University
Prof. Sallah (PhD, MPhil, MA) is the Director, for the Centre for Academic Innovation, and a Reader in Globalisation and Global Youth Work at De Montfort University, UK. He is also a founding Director of Global Hands, which is a Social Enterprise/Charity operating in The Gambia and UK, with a focus on capacity building and social good. In June 2013, he was awarded a National Teaching Fellowship by the UK Higher Education Academy.
Melanie Crofts – Associate Professor in Law, Decolonising DMU 
Melanie is Associate Professor (Teaching). Her main areas of teaching are Criminal Law and Gender and the Law. Melanie's areas of interest/research are discrimination, equality and diversity, Critical Race Theory, Critical/Radical Pedagogies. Melanie devotes herself to the Decolonising DMU movement and leads the staff work stream. Melanie was invited to run a workshop looking at institutional discrimination in Higher Education at the University of Lincoln and delivered the keynote address at the London School of Business and Management Learning & Teaching Conference in 2018. She took part in a symposium on Gendered Experiences of Research at the University of Chester and has chaired the Government Events conference on 'The Future of Equality, Diversity and Inclusion In The Workplace 2019'.
Contact Details:
For any questions or queries, please contact the organisers at the e-mail addresses below:
Amelia Roberts (Senior Lecturer in Marketing, De Montfort University) amelia.roberts@dmu.ac.uk 
Dr Jen-Hsien Hsu (Lecturer in Marketing, University of Leicester) jh876@leicester.ac.uk

For more info click here: ​https://iass-ais.org/officers/executive-committee/

Carl Jones recently attended the 15th World Congress on Semiotics in Thessaloniki, Greece, where he was appointed as an Executive Committee Member of the International Association for Semiotic Studies — L’ Association Internationale de Sémiotique (IASS-AIS).
The IASS-AIS was founded in 1969 and is the world’s leading organisation in semiotics. The IASS-AIS comprises nearly 800 members representing all continents. Combined with the members of affiliated multinational, national, regional associations, research groups and circles, the Association represents more than thousand of semioticians who are organised all over the world. The Executive Committee/Comité Directeur represents 83 different countries, with each appointee holding their position for 5 years.
During the congress, Jones also presented on two panels. In the first panel ‘Semiotics of Resisting and Cultural Decolonisation’, Carl presented his research research on ‘delinking knowledge’ within the context of Mexican advertising. His presentation drew upon work he had undertaken in Iguala, Mexico following the practice of theorist Linda Tuhiwai and the détournement theory of Guy Debord, to create interventions that challenge notions of race and racism.
The second panel on Semiotics in Marketing, Advertising and Branding’ Jones further explored such interventions through the work of Barths, Danesi, Van Leeuwen, and Dare. His talk questions whether advertising can be weaponised and created from the bottom up to challenge the status quo.
More information on the conference can be accessed here  https://www.semioticsworld.com , and a link to the abstracts can be read here https://www.semioticsworld.com/wp-content/uploads/2022/08/Semiotic_book-of-abstracts_final_2022-08-26.pdf


ORIGINAL ARTICLE CAN BE READ HERE https://camri.ac.uk/blog/2022/09/12/carl-jones-joins-executive-committee-of-the-iass-ais/

Typically, advertising contains two messages, one from the brand and one that reflects cultural thinking. Examples include adverts selling cleaning products that show stereotypes of women as housewives, or tech adverts that depict white men as head of companies. These messages re-enforce how society thinks.
Across the world, brands such as Nike and PayPal have been expressing solidarity with the Black Lives Matter (BLM) movement by issuing statements and adverts of support—from Nike adapting their memorable tagline of “Just Do It” by asking consumers “for once, Don’t Do It”, to the $500 million donation from PayPal.  In the post-Black Lives Matter movement period, adverts in the UK and US appear to represent a more diverse representation of race, undoubtedly also thanks to the positive impact of the BLM movement.
But has the Black Lives Matter movement made an impact in causing other races to be less discriminated elsewhere?
ARTICLE CONTINUES HERE...

​En la semana del 18 de julio, en varias colonias de la Ciudad de México, han aparecido carteles desafiando a las agencias de publicidad a producir mensajes y contenidos menos racistas. Con encabezados como ‘Los blancos son el 10% de la población, pero están en el 70% de los anuncios’.

Algunas marcas mexicanas deciden presentar modelos de piel clara para representar sus productos mexicanos, ya sea desde cerveza hasta ropa de diseñador. Esta llamada “publicidad aspiracional” se ha convertido en una práctica común para la mayoría de las agencias de publicidad en México, y el publicista Carl Jones, quien también es investigador del Royal College of Art de Londres, quiere que las agencias de publicidad se den cuenta que el hecho de seleccionar modelos de piel clara para sus campañas o presentación de productos es sinónimo del pensamiento racista y colonialista, imponiendo la superioridad blanca en los mensajes publicitarios.

Bajo el hashtag y las páginas de redes sociales #RacismoNeon, Carl ha creado siete diferentes carteles impresos en papel de neón que se colocan en lugares donde se encuentran varias agencias de publicidad y sus clientes, como la Colonia Condesa y la Roma. Uno de los  carteles también dice “La publicidad sólo muestra la cultura indígena en anuncios de caridad”.

​MAS AQUI

THE FACE interviews Carl on Advertising and Branding. This magazine inspired Carl through art school OCA in the 1980s and set up his art direction style throughout his career. This article is about  the clothing company Stone Island.

Presented at the '4th International Conference on Semiotics and Visual Communication' in Cyprus my latest research using semitoics to discover racism in ads #mexico.  Link here 

Carl has just published two new articles in the Royal College of Art Journal ITINERANT SPACE ​https://itinerant-space.co.uk/issue/issue-1-pilot/?issue_keyword=communication.     Just scroll down and look for the name Carl W. Jones
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