Listen here: youtu.be/4clFdXayY3I

On Dec 23rd BBC Radio’s Jeanette Kwakye quizzed CAMRI scholar and Snr. Lecturer of PR & Advertising Carl W. Jones, by asking “How does advertising shape Christmas?” 

Jones point out that: “Christmas has been evolving from being a Christian holiday to one that consumers from any religion can participate in by giving gifts. In the middle of the last century UK advertising presented only white families sat next to a Christmas tree, and now in ads we see people from many different backgrounds and ethnicities. 

Topics discussed through the fast-moving interview included: a brief history of branded Christmas messaging, John Lewis advertising, and how different countries celebrate the season through TV ads.

Carl concluded that “Television is still king for Christmas advertising even though new technologies are being invented and compete for media investment. Consumers need to think of  TV as not only the large screen in the living room that mum and dad watch. TV is also looked at by many young people on portable electronic devices such as tablets or mobile phones. However, when asked many young people don’t consider seeing a program such as Love Island on a portable device to be ‘watching TV,’ but they indeed are. That is why advertisers place such importance on the ‘moving image’ and ‘content creation’ in general.

#advertising @pradvuow @uow_camri @bbcradiolondon #christmas

Great pleasure speaking on #Diversity & #inclusion to UG students studying #advertising. The creative Industries future is in good hands based on the conversations we had today!
Special thanks to 'Hat Collective' powered by 'History of Advertising Trust' for the opportunity.
This type of conversation needs to be had by all ad agencies👍

LINK to virtual talk recorded gis here: youtu.be/lV9j68jNWtI

Sign up for my next UK event where we ask "Is advertising racist? Importance of Diversity & Inclusion in advertising" sponsored by HAT Collective and History of Advertising Trust
​
#advertising #diversity to get tickets click here

A great pleasure to talk Liverpool John Moores University about personal branding and El Crayolas work linked to racism and decolonisation, how they relate to #Design and #Advertising #semiotics #branding #thankyou for the invite Javier Pareda

On Saturday September 25th scholar Carl Jones presented his semiotic research methods at the Second International meeting of Young & Early Career semioticians IASS-AIS as part of the X International Congress of Semiotics of Colombia ASC, and the Colloquium 30 Years Master in Semiotics UIS.
 
Jones focussed on two research methods, one of Visual Social Semiotics and the second is Content Analysis. Inorder to explore the ‘Visual representations of the power relationships in Mexico’s political economy as expressed in 2D advertising’ and how these relationships can be resisted through analysis of secondary messaging and further regulation. 
 
Jones concludes that “the power representations that are presented through 2D advertising is the cultivated myth of the light-skinned ruling class. This translated into advertising that features light skinned actors, creating a myth that white is better, and therefore aspirational to consumers. Leading to the discussion on why advertising needs to be decolonized”.
 
The Senior Lecturer of PR and Advertising at the School of Media and Communication was part of a panel called SEMIOTICS, MARKETING AND ADVERTISING. 
 
The conference runs on Saturdays in September and early October and the full programme can be seen here https://www.canva.com/design/DAEmepaWbBA/4D32I100f5H2jCgcnMbJvg/view?utm_content=DAEmepaWbBA&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&fbclid=IwAR0qIyUZ6EAHUKDvHjUnPmDP98dPhe6_YER_e_NyTyIIysOLTYsT7tZ05RA
 

Carl Jones es un maravilloso artista visual, director de arte, director creativo internacional ganador de innumerables premios, profesor e investigador de la Westiminister´s communication and media research institute y uno de los personajes más creativos que han pasado por este programa.
YOUTUBE: https://www.youtube.com/watch?v=XT-iK68MT1s&t=1s
SPOTIFY:https://open.spotify.com/episode/6KYO2jmfeHPdanj0aFX1Mi?si=d25e3d0ad65544bc&fbclid=IwAR3-iWYInaahoHRBEisX1nT0N44M7-q49qqRB3KWCt8dtR_V-ba17k5K4Ec&nd=1

Please watch my talk on the difficult task linking practice and theory in the classroom: 'The Evolution of the PR and Advertising Final Project.'
Part of the CETI Learning & Teaching Symposium 2021 at the University of Westminster in London

#advertising #PR #teaching #pedagogy 
Link to video is here: https://youtu.be/eidAZ9YPVO0

During the podcast interview, Jones said that American advertising needs to be more diverse in order to not discriminate, drawing upon his PhD research on decolonising advertising.
In the interview, he said: “White people lived in a communication media bubble, and black people lived in their bubble that was controlled, it is like a media apartheid. I think social media is a democratising media and allows people to broadcast their voice, and cross over to different platforms, or in other words, to different bubbles. What social media has done is give [people] a platform to be heard.”  

read more here:  https://www.westminster.ac.uk/news/carl-jones-for-loud-and-clear-podcast-about-diversity-inclusion-and-the-decolonisation-of-advertising

During a podcast interview in Dallas, Texas, researcher Carl Jones insists that American Advertising needs to be more diverse  in order not to discriminate. But how?
Is advertising racist? Is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a global problem that is not limited to the United States. On a recent episode of #LoudAndClear produced by multicultural advertising agency LERMA/ Carl Jones spoke about his PhD research on Decolonising Advertising.
Link here: https://camri.ac.uk/blog/2021/06/29/american-advertising-needs-to-be-more-diverse-in-order-not-to-discriminate-says-carl-jones/