During the podcast interview, Jones said that American advertising needs to be more diverse in order to not discriminate, drawing upon his PhD research on decolonising advertising.
In the interview, he said: “White people lived in a communication media bubble, and black people lived in their bubble that was controlled, it is like a media apartheid. I think social media is a democratising media and allows people to broadcast their voice, and cross over to different platforms, or in other words, to different bubbles. What social media has done is give [people] a platform to be heard.”  

read more here:  https://www.westminster.ac.uk/news/carl-jones-for-loud-and-clear-podcast-about-diversity-inclusion-and-the-decolonisation-of-advertising

During a podcast interview in Dallas, Texas, researcher Carl Jones insists that American Advertising needs to be more diverse  in order not to discriminate. But how?
Is advertising racist? Is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a global problem that is not limited to the United States. On a recent episode of #LoudAndClear produced by multicultural advertising agency LERMA/ Carl Jones spoke about his PhD research on Decolonising Advertising.
Link here: https://camri.ac.uk/blog/2021/06/29/american-advertising-needs-to-be-more-diverse-in-order-not-to-discriminate-says-carl-jones/

La pagina de internet de los Zapatistas pregunta"¿Por qué la publicidad mexicana perpetúa el racismo y el clasismo?
Al presentar a personas blancas como ricas, y los indígenas como pobres"
Por Carl W. Jones
The Zapatistas activist movement in Mexico has just published my latest research asking.... " Why does Mexican Advertising perpetuate racism and classism by presenting white people as rich, and indigenous peoples as poor? Im very proud to say the least!!
​
LINK here/aqui 

#racismo #clasismo #publicidad #mexico #zapatista

Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. 
On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ speak to Carl Jones about his PhD research into Decolonising Advertising. Carl is an advertising creative that has shared his talent in Canada, Mexico & Europe and is on a mission to decolonize advertising. The podcast speaks of the power of advertising and the process of bringing ideas to life. This is done by analysing how ad agencies operate today within an ever-evolving ecosystem that fights to bring the story of brands to consumers. 
The interview also covers the advertising business model, the technology transformation, and the movement of speaking up and taking action in the US and Mexico markets.
#LoudAndClear
 
Podcast is available here: 
Spotify: https://open.spotify.com/episode/3F2yFBD7k0seA0XzvBUEE3?si=HLVb0g4mTtegDG2y9DSkGw&dl_branch=1
 
Apple: https://podcasts.apple.com/us/podcast/carl-jones-talks-diversity-equity-inclusion-decolonization/id1459256614?i=1000526554301​


​Carl teaches PR & Advertising at the University of Westminster in London UK. 

 Racismo y classismo en la publicidad Mexicana. Escritor Carl W. Jones.. Publicado en Mexico por: Centro de Investigaciones Interdisciplinarias en Ciencias y Humanidades (CEIICH) de la Universidad Nacional Autónoma de México (UNAM);
Universidad Pedagógica Nacional (UPN); Centro Universitario del Norte (CUNorte; de la Universidad de Guadalajara (UgD) ISBN: 978-607-571-132-4

It was a pleasure to be part of the Colloquium on 'Racism in Mexican Media'  sponsored in part by the United Nations (UNESCO) and put on by IBERO University in Mexico City. 
Thank you to Juris Tipa for the invitation and Manuel Alejandro Guerrero Martínez  the Director of the  Departamento of  Comunicación at Ibero for opening this important event. Also special thanks to  presenters Fabiola Guerra; Jimmy  Sánchez Pérez..

Fue un placer ser parte del Coloquio sobre 'Racismo en los Medios Mexicanos' patrocinado en parte por las Naciones Unidas (UNESCO) y organizado por la Universidad IBERO en la Ciudad de México.
Gracias a Juris Tipa por la invitación y Manuel Alejandro Guerrero Martínez, Director del Departamento de Comunicación de Ibero por la apertura de este importante evento. También un agradecimiento especial a los presentadores Fabiola Guerra; Jimmy Sánchez Pérez.

#racismo #publicidad #decolonizingadvertising #descolonisingadvertising 

10:00 - 10:40 KEYNOTE SPEAKER : Carl Winston Jones (University of Westminster,  & Royal College of Art in London UK)
on DECOLONIZING ADVERTISING.

Thursday 29TH APRIL 2021 

Access link to this Spanish language presentation via zoom https://ibm.co/3rgNaOH

El Departamento de Comunicación DE LA IBERO  invita  29 de abril de 2021

10:00 - 10:40 Conferencia magistral
 Descolonizando la publicidad, Carl Winston Jones (Universidad de Westminster, Reino Unido)
​
Enlace de acceso: https://ibm.co/3rgNaOH

Carl  attended 'Amplifying Black Voices in Creative Media and Marketing: Symposium' that addresses the self-organisation of Black Asian and minority ethnic #BAME creative practitioners working at interface of media and marketing Thanks
@UAL
@LCCLondon
and
Jonathan Hardy for organising.
#creativity #blackvoices #advertising #bame #academia #union #contentcreation #pr #blackcontentcreators #blackcontentcreatorsmatter #blackcontentcreatorstofollow #digital #blogs #digitalspaces

Thanks to Syracuse university in New York State and Brian Hubbard for inviting Carl W. Jones  to speak to their Global Advertising class on #DECOLONIZATION, #RACISM AND #ADVERTISING
April 15th 2021
Gracias Universidad de Syracuse por invitar Carl  en hablar sobre la publicidad y la descolonializacion
#carlwjones #classism #publicidad #africanamerican #racistads #decolonisation